We left the HeyOrca Agency Leaders Summit buzzing with fresh ideas, new connections, and one powerful reminder: community isn’t a trend. It’s everything.
Our founder & CEO, Monica Boudreau, took the stage to share what’s been true for Posh since day one: that meaningful relationships are the backbone of social. Her talk, The Power of Community: How to Craft Social Content that Cultivates Brand Ambassadors, unpacked a simple but powerful three-step approach:
→ Understand the power of your community
→ Identify the people who already love what you do, AKA your brand ambassadors
→ Nurture those relationships with intention
Because when people feel seen and part of something, they do more than double-tap—they advocate, share, and stick around. In a space where algorithms shift daily, that kind of loyalty is everything.
Big thanks to the HeyOrca team for bringing together so many thoughtful, future-focused voices. We’re leaving inspired and ready to build even stronger communities, one post at a time.
Until next time, Toronto!
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